Privacy Policy

Driver Funnel Privacy and Cookies Policy

Updated: November 26th, 2020

Driver Funnel (“we”, “us”, “our”) is a affiliate marketing company.
This Privacy Policy explains what personal information Driver Funnel collect, use, share and otherwise process about individuals (“you”) interacting with our Offerings (“Information“).
If you interact with our Offerings , please navigate to the relevant website or app to review the applicable Privacy Policy.
Under the laws of some countries outside the European Economic Area, we may need your consent to our processing of your Information set forth in this Privacy Policy.
Subject to any indications you may give us to the contrary, such as opting out or not opting in if asked, and where permitted by law, by providing Information or otherwise interacting with our Offerings, you consent to our use of Information in accordance with this Privacy Policy.


Please read this policy carefully. It explains the types of Information we may collect about you, the purposes for and methods by which we collect it, and (where applicable) the lawful basis on which we do so, as well as information about data retention, your rights and how to contact us.
This Privacy Policy covers both our online and offline data processing activities, including Information that we collect through our various Offerings such as those set out below:
Digital Services:
  • Driver Funnel websites, including activities run through our websites, such as surveys, research studies, focus group tests, promotions, competitions and prize-draws, purchases within our services, calls to action for user-generated content (“UGC”) and subscribing for newsletters;
  • Mobile apps, including activities run through our apps, such as those listed for our websites;
  • Subscription services or other streaming services offered by Driver Funnel to consumers and services where you receive our audio-visual content through our websites, mobile apps and/or via a service provided by a third party, such as an internet service provider, pay TV platform or mobile phone operator;
  • Console games; and
  • Our fan pages/channels/accounts on third party social networks (e.g. official pages on Facebook, Instagram, Linked In, Twitter).
Offline Services:
  • Attractions and exhibitions (e.g. theme parks, marketing activations at conventions or other public places, in person VR experiences) operated by a Driver Funnel company; and
  • Events you attend as a consumer or guest (as opposed to in a business capacity) such as film premieres, marketing and influencer events, focus group or user tests and private events held at our premises or studios under hire.
Please note that we may combine Information that we collect via one source (e.g. a Driver Funnel website) with Information we collect via another source (e.g. a mobile app), including with Information possibly collected by a different Driver Funnel company or a third party (as further described below). Please also note our Offline Services may involve you interacting with our Digital Services and vice-versa, for example, where you book a studio tour or your participation to a marketing event through a Driver Funnel website. Certain Driver Funnel Offerings (for example, some Driver Funnel branded theme parks, online stores, and in-app purchases) are not operated by Driver Funnel but by a third party licensee or the app store; any processing of your personal information by such a licensee or app store is not subject to this Privacy Policy, so please check carefully whether the relevant terms and conditions refer to a Driver Funnel company or not.



We collect, use, share and otherwise process the following categories of Information:
1) Information we may collect from you:
  • Registration, account, and sign-up Information, including information about you when you register or sign up with us for one of our Offerings (e.g. name, username, password, email, contact details, date of birth or age, interest in our content, etc.).
  • Information about your purchase of an Offering, including relevant payment information (e.g. credit card information). We may also process Information about trial periods, redemptions of rewards or promotions, periods without an active subscription, payment history and any missed payments.
  • Information about your use of, or participation in an Offering, including information about whether you have opened an email we have sent you, how you (including any account you use) interact with a Digital Service, content that you have viewed or posted, advertisements you have interacted with, games you have played and the level you reached, your preferences and interest in and use of various features, programs, services and content available on a Digital Service. This may also include demographic information, including at an individual or household level.
  • Information you provide when participating in consumer surveys, research studies or focus group tests, including online or written replies and where applicable the recording of your audio or video interviews.
  • Entries to promotions, competitions, prize-draws or calls to action, including images, videos and text.
  • Camera access, including where for some Digital Services, we ask for permission to access your device’s camera. If you grant permission, you may be able to take pictures or video within the app experience, to send them to us, or to access certain augmented reality (“AR“) features. Some of these features may rely on camera systems to track movements of your eyes and other facial features or your immediate surroundings to apply AR effects.
  • Sensitive data, including where you choose to share Information as part of one of our Offerings, or where you provide Information during one of our surveys or feedback sessions, including, where permitted by applicable law, information relating to your physical or mental health, race or ethnicity, religious or philosophical beliefs, sex life or sexual orientation, or your political beliefs. In some Offerings that include dynamic entertainment features, we may with your consent and in accordance with applicable law, collect information such as via facial scanning, eye tracking, or skin response that may be considered biometric.
  • Information about your social media engagement, including your interactions with our fan pages/channels/accounts in third party communities, forums, and social media sites, services, plug-ins, and applications (“Social Media Sites“). This may include posts, your ‘likes’ and other user-generated content that you may provide, as well as details about yourself such as your name, user ID, profile photo, birthday, and, where you allow us to, lists of friends and people you follow. For information about how you can customize your privacy settings on Social Media Sites, and how those Social Media Sites handle your personal information and content, please refer to their privacy help guides, privacy policies, and terms of use.
  • Information shared on Driver Funnel public or community forums, including where you share photos, letters, videos or comments, while participating in online forums. Depending on your privacy settings, this Information or content and your username may become public on the Internet or within a community of users. We cannot prevent further use of this Information once you share it in a publicly available or community forum. Please refer to the specific forum’s privacy policies for further information on how they handle your Information.
  • Information about your location, including where it is derived from device information (such as an IP address or country code), your device’s interactions with our Digital Services, or, with your consent, Information about your device’s precise location (e.g. geolocation via mobile devices).
  • Event Information, including images and clips, whether captured via a booth or by other means by us or a third party on our behalf, and other Information relating to the organisation and management of an event, such as food allergies and other individual requirements.
  • Technical/usage Information from your device, including the type of device, browser, unique device identifier, operating system, internet provider, mobile device identifier and/or mobile advertising identifier, connected device identifier (including that of a connected television), IP address, network attributes, television device and application attributes and settings, and other device or browser attributes and settings.
  • Information about your customer queries, including when you contact us through one of our customer helpdesks, email addresses, customer service chat boxes, forms or ticketing systems, Social Media Sites and customer call-centres, where calls may be recorded.


2) Information we may collect about you, from other sources, including friends:
Information from other sources. On occasion, we combine Information with other online information we receive, including usage information about your interactions with other websites and with online advertising and media. We also supplement or combine Information with Information from a variety of other sources or outside records, including third-party data providers that provide us with Information such as demographics, transaction and purchase history; Information about the content and advertisements you interact with.
We may also receive Information about you from your friends who invite you to interact with any of our Digital Services.
We may receive Information from third parties with which you have a subscription agreement that includes access to our content or services.
Information from friends. In certain situations, we may enable friends using our Offerings to provide Information about you. For example, someone can submit Information on our websites to invite you to participate in an Offering, make recommendations or share content through one of our apps, or have multiple players sharing the same game session. By processing these requests, we may receive your Information, including your name, contact details, or information about your interest in and use of our Offerings.



We may use Information for the purposes described in this Privacy Policy, or as otherwise disclosed at the time of collection.
Below, we explain our various purposes, any processing activities that we believe may need further explanation and, where necessary, the ‘lawful basis’ on which we rely to process your Information.
Please note that while Information may be processed for more than one purpose (e.g. Information we obtain when Providing Our Offering may also be used for Improving and Developing Our Offering and/or for Marketing and Personalized Advertising), not all of the purposes or processing activities below will necessarily apply in every case.
Our particular use of your Information will depend on the Offering you engage with and the manner in which you interact with us, including the permissions you give us (e.g. whether or not you consent to certain uses, such as direct marketing) and other controls you exercise regarding our processing of your Information (e.g. whether or not you choose to opt-out, where this is offered). 

Providing Our Offerings

We may use your Information for the purpose of setting up your account with us, registering you for an Offering, enabling you to pay for it, providing the Offering, allowing you to participate in a promotion, competition, prize-draw or a call to action to submit UGC, or maintaining the Offering and resolving any issues. This may include enforcing applicable terms and conditions (e.g. for our subscription services, limitations on number of devices and displaying the right content based on location) and optimizing the delivery of the Offering to each specific device used to access it and to provide the “continue watching” feature on our subscription services.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • Much of our processing, such as providing, and maintaining our Offerings, is necessary for entering into, or the performance of, the contract we have with you, including enabling new customers to sign-up or register with us and existing customers to log-in to our Digital Services.
  • Other types of processing are necessary for our ‘legitimate interests’ (and those of others), including:
    • Running our business, providing our Offerings and serving our customers;
    • Contacting customers with important notices or updates;
    • Contacting customers about their transactions, purchases and competition wins;
    • Personalizing content and making recommendations for other content;
    • Exercising and/or enforcing the rights granted to us under the terms and conditions of the Offering;
    • Facilitating payment for our Offerings.
  • For other types of processing we may rely on your consent (where given).

Improving and Developing Our Offerings

We may use your Information for the purpose of analyzing, improving, personalizing and evaluating our Offerings and your use of them, as well as to develop new Offerings. This may include analyzing your responses to consumer surveys.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • Some types of processing are necessary for our ‘legitimate interests’ (and those of others), including:
    • Improving and developing our Offerings.
    • Creating efficiencies in our business.
    • Understanding consumer trends and interests, including through customer insights, market research, and measurement of content performance.
    • Compiling statistics about the use of our Offerings.
  • For other types of processing we may rely on your consent (where given).

Marketing and Personalized Advertising

We may use your Information for the purpose of marketing and/or advertising our Offerings and those of our clients and partners. Driver Funnel uses information to monetize advertising space within its Digital Services and/or to create a ‘profile’ based on Information about your interactions with us, including our Offerings, our service providers, and our partners and their websites, apps and online advertising, which is used to provide you with personalized advertising and marketing.

We may also aggregate information about users to create groups or categories of users, such as ‘segments’, to communicate with you about our offerings and let you know about our clients’ and partners’ offerings, including on Social Media Sites.

While processing of your Information for this purpose may involve an algorithm automatically selecting advertising which is intended to be of interest to you, we do not make fully-automated decisions that may have a legal or significant effect on you without either your explicit consent, or where otherwise permitted by applicable law.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • Other types of processing for Marketing and Personalized Advertising are necessary for our legitimate interests (or those of others), including:
    • Furthering our commercial interests by marketing and advertising Our Offerings, including engaging in contextual (non-data driven) advertising, analytics, and measurement of ad performance;
    • Expanding our customer base by deepening relationships with existing customers and developing new customers;
    • Using UGC you have submitted (unless it is not necessary for the performance of a contract with you or we are able to ask for your consent); and,
    • Promoting the Driver Funnel brand both online and offline.
  • In certain jurisdictions, for certain types of processing, such as interest-based advertising or where we send direct marketing communications by email, text message or SMS, messages on Social Media Sites, we rely on your consent (where given).

Providing Customer Services

We may use your Information for the purpose of providing Customer Services, including dealing with your queries and complaints (including troubleshooting), whether you contact us by telephone, email, chat boxes, forms or ticketing services, letter, website or via a Social Media Site.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • Some types of processing activities will be necessary for us to perform our contract with you to provide an Offering.
  • Some types of processing activities will be necessary to comply with our legal obligations.
  • Some types of processing will be necessary for our legitimate interests (or those of others), including:
    • Responding to our customer queries and complaints;
    • Tracking the progress and effectiveness of our response; and
    • Improving our Customer Services.

Detecting, preventing and investigating criminal and other illegal activities

We may use your Information for the purpose of detecting, preventing or investigating criminal activities (including fraud and copyright infringement), protecting user safety and enforcing our civil rights in the courts. For example, where necessary, we may share your Information with law enforcement bodies or use it to take legal action against you to enforce our rights.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • Some types of processing activities will be necessary to comply with our legal obligations.
  • Some types of processing will be necessary for our legitimate interests (or those of others), including:
    • Protecting our business interests and rights, privacy, safety and property, or that of our customers and users;
    • Establishing, exercising or defending legal claims;
    • Sharing your Information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain.

Compliance with legal obligations

We may use your Information for the purpose of complying with our legal obligations, including accounting rules, responding to Individual Rights Requests and responding to requests from regulators, judicial authorities and law enforcement or governmental bodies.

In countries where our processing of Information requires a lawful basis, we rely upon the following:

  • These types of activities are necessary to comply with our legal obligations.


We share Information with and disclose it to the following parties, for the purposes set out below:
Third Party Service Providers. Our agents and contractors have access to Information to help carry out the services they are performing for us, such as, but not limited to, fulfilment, creation, maintenance, hosting, and delivery of our Offerings, conducting marketing, providing IT services and security, handling payments, email and order fulfillment, administering promotions, competitions and prize-draws, conducting research, measurement and analytics, deriving insights, or customer service.
Linked Third Party Social Media Sites. Some of our Digital Services contain links to other sites, including Social Media Sites, for the purposes of customer interaction and marketing. The information practices of the Social Media Sites can be different from ours so you should consult their privacy policy and terms before submitting your personal information, as we have no control over personal information that is submitted to or collected by these third parties.
Third Party Partners. We sometimes offer Digital Services and Offline Services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties collect or obtain personal information from you during the activity. We do not control these third parties’ use of personal information. We encourage you to read their privacy policies to learn about their data practices.
Other third parties. In the event of a likely change of control of the business (or a part of the business) such as a transaction or reorganization, we may share your Information with interested parties, including a new business owner, and their respective professional advisers.
Law enforcement bodies, the authorities and courts. We disclose Information where necessary for the prevention, investigation or prosecution of criminal activities, and also in response to legal process, e.g. in response to a court order or a subpoena, or in response to a regulator, government authority or law enforcement body’s request.
Public forums. If you post or share Information while interacting with one of our Digital Services, or through a Social Media Site, depending on the nature of the service or your privacy settings this Information can become public, after which, we cannot prevent further use or sharing of this Information. For information about how you can customize your privacy settings on Social Media Sites, please refer to their privacy help guides and terms of use.


In broad terms, we will only retain your Information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of Information and the reason that we have collected the Information in the first place. For example, some Information related to the provision of our Offerings to you will be kept for a number of years in order to comply with various finance and tax related legal obligations. We have detailed internal retention policies that set out the various retention periods for different categories of Information, depending on our legal obligations and whether there is a commercial need to retain the Information. After a retention period has lapsed, the Information is securely deleted, unless it is necessary for the establishment, exercise or defence of legal claims. For further information regarding applicable retention periods, you should contact us using the contact methods set out below.


Under certain conditions, you have the right to ask us to fulfil one or more of the following requests. We may ask you for proof of identity or other additional information before doing so.
  • Right to access and rectification: You can request details of the Information we hold, along with a copy of your Information, and the correction of any errors in your Information.
  • Right to erasure (“right to be forgotten”): The right, in certain circumstances, to ask for your Information to be deleted. In specific cases, we may not be able to delete some types of Information, in particular, where we have a legal obligation to keep that Information (e.g. for regulatory reporting purposes) or, for example, where you want us to continue to provide you with an Offering and the processing of the Information is necessary for the provision of that Offering.
  • Marketing communications and sharing with third parties. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us, and our sharing of Information with trusted partners for their direct marketing purposes. Please see the “Ad Choices” section below for more information.
  • Right to portability:The right in some cases to receive your Information in a digital format or to have it transmitted directly to another controller (where technically feasible).
  • Right to object: The right to object (on grounds relating to your particular situation) to the processing of your Information on the basis of our legitimate interests, including for direct marketing purposes.
  • Right to withdraw consent: You can withdraw your consent at any time in respect of any processing of Information which is based upon a consent.
We will assess any request to exercise these rights on a case by case basis. There may be circumstances in which we are not legally required to comply with a request because of relevant exemptions provided for in applicable data protection legislation. In some instances, this may mean that we are able to retain your Information even if you withdraw your consent. 


When you visit our Digital Services, we, third party service providers, and partners may use “cookies” or similar technologies, such as pixels and SDKs to (i) provide, develop, maintain, personalize, protect, and improve our Digital Services and their content (ii) perform analytics, including to analyse and report on usage and performance of our Digital Services and any advertisements displayed on or delivered by or through them (iii) protect against, identify, and prevent fraud and other unlawful activity (iv) create aggregate data about groups or categories of our users (including advertising audiences), and (v) for us, our partners and third party service providers to deliver, target, offer, market, or personalise advertising relating to our Offerings or the offerings of our clients and partners (including limiting how often you see an advertisement).

Cookie Description

Required cookies – Strictly necessary cookies or similar technologies

These cookies are required to enable core website functionality.

They are essential in order to enable you to move around our Digital Services and use their features, such as accessing secure areas. If you disable these cookies, some or all of the Digital Services’ features may not work.

Performance cookies – Performance cookies or similar technologies

These cookies allow us to analyze usage of our Digital Services so we can measure and improve performance.

They collect information about how you use our Digital Services, so that we can analyze traffic, understand users’ interactions, and improve the relevant Digital Service. Our emails and newsletters may contain a ‘web pixel’ to let us know how you have interacted with what we have sent you. For games, these technologies collect information about your gameplay, including accomplishments, use of features and other in-game activities. We may use third party service providers such as Google Analytics for this purpose who may use their own cookies or similar technologies. You can find out more information by clicking on the Google Analytics cookies usage resource link. To opt-out of Google Analytics relating to your use of our sites, you can download and install the Google Analytics Opt-out Browser Add-on.

Functionality cookies – Functionality cookies or similar technologies
These allow our Digital Services to remember choices you make (such as your user name or the region you are in) and provide enhanced, more personalized features, including personalized content. They may also be used to provide Digital Services you have asked for, such as watching a video or commenting on a blog.
Advertising cookies – Social media cookies or similar technologies
These cookies are used by advertising companies to serve ads that are relevant to your interests.
These are used when you share Information using a social media sharing button or ‘like’ button via our Digital Services, or when you link your account or engage with our content on or through a Social Media Site, such as Facebook or Twitter. The Social Media Site will record that you have done this, and this Information may be linked to targeting/advertising activities, including building custom audiences.
Advertising cookies or similar technologies
Some of our Digital Services may use a third party advertising network, or an AT&T company or WarnerMedia company, to deliver targeted advertising. They may also have the capability to track your browsing or usage across our Digital Services and Social Media Sites.
Marketing communications. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us. If you would like to update these preferences, you can (i) log in to an account you may have created with us to adjust your settings (where the feature is available) 


From time to time, we may update this Privacy Policy. We will notify you about any material changes by placing a notice on our sites. We encourage you to periodically check back and review this policy so that you are up to date.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymity string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Your privacy is important to us.

[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form]

It is’s policy to respect your privacy regarding any information we may collect from you across our website,, and other sites we own and operate.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent.

We also let you know why we’re collecting it and how it will be used.
We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.
You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.
Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.


This is a personal blog that exists for the purpose of helping you create an online business. 

We use affiliate links as a way to help us support the running of this blog.

If you click on one of these links and make a purchase, we may make a small commission.

We are careful about the products/services we recommend and if we believe that they hold no value we will not link to them.

With that in mind, you should assume that all links are affiliate links and do you r own due diligence before making a purchase.

What is right for us may not be the perfect solution for you. Its important to figure out what you want to achieve, this will make any purchase decisions far easier.