Funnel vs Website – Why A Funnel Is Better In 2020
Funnel vs Website – Why A Funnel Is Better In 2020
Here we are going to compare a Funnel vs A Website and determine Why A Funnel Is Better In 2020.
Comparing Funnel vs Website – Why A Funnel Is Better In 2020 for instance is like comparing a new motorbike to an old motorbike.
They both work great, However technology on the new bike is build for the future – not the past!
The funnel represents a series of steps taken by a user to become aware of a product, showing interest, desire, and therefore finally taking action of becoming a customer.
Above all an academic journey a customer brings in purchasing goods and services.
The process involves the following stages:
Awareness.
This is a crucial stage in a customer journey. It involves a customer becoming aware of the existence of a product or a service.
Consideration stage
Interests in this stage the customer is already thinking of purchasing the product or the service
Desire the client becomes aware of the various brands and services and has a desire to buy a particular brand.
The customer at this stage can consider all the available possibilities and choose the best product or service to satisfy their specific needs.
Conversion stage
Here the customer wants to purchase a product or service. A customer is made when a purchase happens.
Loyalty stage
This stage involves nurturing our customers to become loyal advocates.
You should be able to use mouth to convince the customer to remain in business for a longer lifespan.
The idea of a purchase funnel is from a model that was developed in 1898 by E.st.Elmo Lewis.in his model.
He mapped a theoretical customer journey from a point where the customer is attracted to a product to the end of purchase.
His model is often referred to as the AIDA model. The acronym stands for
- A-Awareness
- I-Interest
- D-Desire
- A-Action
His model is commonly referred to as a conversion model, sales funnel, or marketing funnel.
This marketing funnel today has taken a series of stages.
It puts into consideration a series of factors such as searching, essential advertising, and lead generation.
It has to include outbound sales, internet impressions, and sales.
The purchasing funnel concept is used as a basis for the Customer Relationship Management program
As a program, this funnel is also used in e-commerce.
It will involve all the steps a customer takes through the internet, searching, advertising, and converting the sale.
Online transactions include the following elements:
Funnels vs Website Traffic sources
- SEO
- PPC
- Referral traffic
TOFU
This is the stage with as many leads as possible.
It leads have customers that not sure whether to buy your product even though they are aware of its existence.
MOFU
Middle -of-funnel. The marketer places company as the best in settling the client’s needs.
Leads here focus on all ways they can use to solve their problems.
You, therefore, expected to build trust with your clients and prepare them for the next stage.
This can be done through targeted offers, videos, podcasts, webinars, and comparison charts.
BOFU
Bottom-of –funnel. It is the bottom part of the inbound sales market. Here leads should be ready to purchase.
They have set their solutions and are now weighing various sellers.
Since the leads are communicating, marketers can direct the customer to the right content.
These contents include case studies, live demonstrations, trials, and consultations.
Re-engagement paths
These are techniques used to recover the lost generated leads through ads and emails.
A website itself is a collection of many pages forming a domain.
They are developed for particular purpose .they can be divided into two broad categories:
Interactive web
These are community sites. They allow interaction between users, visitors, or even owners.
Static web
The sites carry out businesses through contextual advertising-commerce and fermium
In the digital marketing world, it is essential to differentiate a website and a sales funnel.
The following are reasons why a funnel is better than a website.
Website traffic – Why a Funnel is better
There are mainly two types of traffic
Inbound traffic
You get inbound traffic from visitors search for the specific keywords within your funnel.
This creates organic traffic that is as a result of SEO/SEM{Search Engine Market}.
Outbound Traffic
Think of those who have paid online advertising networks.
Customers who visit from these links come as outbound traffic.
Funnels, unlike a website, are more focused on outbound traffic to identify potential leads and convert them
On a website, many visitors searching online can see a home page first.
The site corresponds to numerous applications for entrance.
The customers who visit this way come from website traffic.
Website traffic causes some visitors not to find what they are seeking, and this may make them never come back to that website. In a nutshell, the website performs as a multilane way.
Funnel operates contrary to a website. Whereas a website is a multilane way, a funnel is a one-way road.
It directs all website traffic toward a single direction, which is achieving a sale.
It markets only what the company sells and convince the customer to buy it.
The main difference here being the focus of a funnel can minimize distractions as their pages are designed such that each page highlight what the company offers.
Funnels make lives easier for both the business owner and the customer.
Customers can know the existence of a business.
This is done through things like webinars.
It is possible to see the number of customers expressing interest in your products.
Funnels are faster and give precise results
Funnels can direct the customer to a specific area they are interested in faster.
When a funnel is build, it can be automated.
Although they require a little human effort, in other words it is equally possible that product delivery can be entirely automatic.
Conclusion – Funnel vs Website – Why A Funnel Is Better In 2020
Both website and click funnel allow you the creation of pages.
However, if you want to maximize the paid traffic while still getting all goodies that come with organic traffic, the funnels are the way to go.
There is a necessity to focus on your goals; the best way to have impressive sales is only through the funnels.
Funnels allow testing and optimization, which leads to many leads conversion.
If the company focus is mainly on attracting traffic to encourage more conversion, then there is a need for a business to invest in funnels.
I believe the retention effort made after lead conversion in the funnel stages enhance the better running of companies, saves the time required to land to specific pages and security enhancement.
For business owners developing attractive landing sites, building email lists, higher leads conversion automated sale process, and implanting upsells and down sales are just a few advantages that should therefore choose funnels over websites.